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Art encompasses a wide variety of media and affects everyone who sees it in one way or another. Business owners are beginning to understand that displaying office artwork does more than making the office more aesthetically pleasing or impress visitors; it can actually increase employee efficiency, productivity, and creativity.
Office artwork
The following are some of the merits of displaying artwork in the office.
Art inspires and unlocks creative potential. When people are faced with an impressive painting or photograph, they often feel inspired by the work. This is why motivational posters often include photographs of magnificent sunsets, towering trees, and mountains, or feats of athleticism. The inspiration that one feels upon looking at art unlocks creative potential helping to generate innovative ideas. Innovative ideas, in turn, lead to new business practices and promotional campaigns, which ultimately create economic growth
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Office artwork helps connect with clients. Many companies rely on specific types of people or socioeconomic groups for the majority of their business. Lawyers, for example, have specialized fields that cater to specific demographics: laborers, unhappy couples, and corporate management. By hanging photographs in the office or waiting area, they can make a client feel comfortable and even connect with them on an emotional level. A lawyer specializing in family law may have paintings or photographs of healthy families and happy children, for example.
Cruise lines offer an example of major businesses aligning their brands with artwork to offer better customer experiences.
Popular cruise line Royal Caribbean International has partnered with Park West Gallery to fill its ships with artwork from thousands of unique artists, regularly conducting art auctions and displaying the artwork throughout the ships in the fleet.
Customer feedback has shown that cruise guests find pleasure and fun is not only the artwork but the unique experience of the auctions themselves, according to published letters from customers.
Office artwork affects the atmosphere of a room. Romantic artwork with pastoral scenes of nature tends to evoke feelings of peace or content in most viewers. A company that hangs photographs and paintings of peaceful, natural settings will help their employees to feel happy and content, and it will create a general sense of calm in the office. Similarly, a piece of artwork can add personality to a space in or around the office, making it a gathering place for employees during breaks.
Office artwork improves employee experiences. One survey of employees working in offices with artwork showed that 83 percent of the employees felt that artwork was important in the work environment. Of those employees, 73 percent also said that their perceptions of their workplace and their work experiences would change if the art were removed. By stimulating ideas, promoting feelings of calm, and giving employees something beautiful to look at where they spend the majority of their day, art can truly make a huge difference in employee satisfaction, productivity, and wellbeing.
Art can be used to promote your brand. There are subtle ways to increase your brand’s importance, credibility, and authority in the eyes of customers. Images of your company throughout the years, for example, often evoke a slight feeling of nostalgia in viewers, as well as emphasize the longevity of your company.
As business competition continues to heat up across nearly all markets, business owners and managers are looking for new ways to gain competitive advantages.
While artwork is nothing new, its positive effects on employee productivity, satisfaction, and morale can’t be ignored.
Coupled with the strategic branding opportunities it presents, artwork is poised to appear online items of company budgets in 2015 and beyond – and for good reason.
Corporate art has become so much more than just a conversation starter at the water cooler.
By Ruth Sadler
With hundreds, if not thousands, of companies building a personal gallery for the office, it seems businesses are becoming a modern-day Medici to the art world. Banks, call centres, and law firms are furnished with paintings nowadays, yet corporate art has become so much more than just a conversation starter at the water cooler.
With hundreds, if not thousands, of companies building a personal gallery for the office, it seems businesses are becoming a modern-day Medici to the art world. Banks, call centers, and law firms are furnished with paintings nowadays, yet corporate art has become so much more than just a conversation starter at the water cooler. There are still many companies that fear art collections as a “risky investment”, but there are many more that have become aware of what corporate art can do, and just how much of an asset it is. Take the Microsoft Art Collection for example.
Beginning in 1987, the collection includes almost 5,000 works in over 150 of their
throughout the world. The artworks in this collection vary from a panel of discarded computer keys to massive multicolored murals, yet all have one common trait: these works are all required to be “contemporary art by living artists”. Michael Klein, the former curator of the collection, explains that “Microsoft is a young company, and that the median age of the employees is youthful. So the focus of the collection is on collecting contemporary art”.
Standard Chartered’s London offices follow a similar method in its gallery – boasting paintings from Africa, Asia, and the Middle East, this collection serves as a visual mirror to the bank’s financial influence in these areas.
This philosophy illustrates the importance of corporate art nowadays. Many businesspeople believe others do, in fact, judge a book by its cover, and their company needs the best cover it can get. In this regard, contemporary art has become an extension of a business – the image and ideals a corporation intends to express to its clients are now translated onto their works of art. Art collections have evolved over the last several years to become not only a symbol of a corporation but a new form of advertising to be utilized.
But besides constructing a company face, employees have shown that corporate art also functions as a motivator for workers and a source of creativity in-office hours. In a recent survey by IDCAC (International Directory of Corporate Art Collections) of over 800 employees working for 32 companies, results showed that the majority of responses believed art in the workplace reduced stress, increased both creativity and productivity; enhanced morale, and broadened employee appreciation of diversity in culture and opinions. Harry Quadracci, President and Founder of Quad Graphics, also believes in the value of art in the working environment, “Art has transformed our workplaces into works of art”, for he argues that a comfortable, creatively stimulating environment produces better results. With a $4 billion USD revenue, Quad Graphics may be onto something when they stress the importance of an artistic office.
Corporate art also fulfills the desire to build links between companies and contacts in one very simple method – commissions. It may sound pointless, but you might be surprised just how effective this can be in gaining contacts or improving your cultural reputation in the community.
So there are benefits to becoming a corporate patron of the arts: it motivates your workers; it promotes your business, it builds relations and it can even be affordable. However, while anyone can get a collection of paintings in the office and say it’s corporate art, it is a much wiser investment, as demonstrated here, to make an art out of your collection.”
If you think the only benefit to a company collecting art is that it put some color on the otherwise white walls, it’s time to reevaluate. Whether it’s impressing clients or connecting with the community, an art collection can do so much more for your business than meets the eye. And, it’s never too late to get started.
If you’re ready to boost your business, take a look at five major benefits of having a corporate art collection:
1. It Creates A Culture of Creativity
Artwork can influence workers in a remarkable way. Simply by hanging it in the office, the aesthetic value of art can boost creative thinking and reinvigorate employees throughout the workday. Artwork can even reflect a standard of creativity or innovation that workers should strive for. And, who doesn’t want more productive and inspired employees?
2. It Boosts Your Brand
Artwork doesn’t just benefit employees. Its powerful reach can extend all the way to customers, potential clients, and stakeholders.
Having a corporate art collection on-site can reflect the success of your company in an unspoken way. It can boast a level of sophistication, legitimacy, innovation, or modernity about your brand in an instant — all of which your clients will be excited about and impressed by.
3. It Demonstrates a Connection to the Community
When your company collects art, you are providing important support for emerging artists in your community. This type of philanthropy is yet another way to enhance your brand image, demonstrating that your company takes its social responsibility seriously.
4. It’s An Investment
The value of the art market has increased by 154% since 2003 to nearly $66 billion according to Forbes, and it doesn’t appear to be slowing down anytime soon. And, while this doesn’t necessarily mean art collecting is a sure thing, it can be a valid investment if done the right way.
5. It Provides Networking Opportunities
It’s true — today’s world revolves around who you know. And, the art world is filled with many key players who may have connections that could benefit your company. A potential customer may recognize the artist from one of your pieces, or an art advisor could introduce you to another corporate client. You never know who you will connect with, but one thing’s for certain: the more people you know in the community, the better.
Ready to start collecting?
From setting the right tone for your brand to improving relationships with your employees, potential clients, and the community, a corporate art collection can do wonders for your business.
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